Imagine That is a community project supported by Edmonton YWCA. During the Summer of 2021 I was focused on creating a brand identity for this conference that would appeal to its audience in an encouraging and engaging way. Due to Imagine That primary focus on supporting young minority people between the ages of 13-16 across Canada, I decided to apply a youthful and inspiring tone to the overall visual brand.
I designed star motifs to emulate the wonder and curiosity that young people face when discovering themselves. The bright lively colours are to welcome those that are unsure about the world that surrounds them as they face an important stage of their growth. Altogether the overall brand is to show empowerment from this team of women working together to support a community of young minority individuals.