SIF Campaign

In line with its philosophy of continuous improvement, PCL has launched a companywide serious injury and fatality (SIF) campaign and tracking statistics that direct focus toward higher-risk incidents and near misses. This move addresses a concerning trend across the construction industry as a whole — a statistical increase in SIF events. While minor injuries have decreased, the rate of SIF events remains consistent.

The goal was to promote the prevention of serious injury and fatality through a series of posters that would apply to different formats. I worked with the communications team to develop engaging illustrations that would work alongside the tagline, 'Stop Injuries Save Lives'. This campaign consisted of 6 posters where I developed drawings of each fatality on a job site rendered in a hand-drawn style.

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