Social Media at PCL

I had the pleasure of working on developing creative solutions for social media posts to support diversity, equity and inclusivity at PCL. Working simultaneously on three projects, I practiced using programs such as photoshop and illustrator to develop these three posts. Given full freedom, I pitched multiple concepts to my team and successfully executed the designs under short timelines.

Challenges during this project were ensuring brand integrity while developing content that contrasts typical social posts of PCL construction. The goal was to communicate the inclusivity of each prospect while still being unique from the previous year's design solutions.

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